LADIES & GENTLEMEN
G-Shock wanted a new website, a total refresh, and it needed to speak to all that their brand has come to represent. G-Shock watches have always been known for toughness and technology, but we felt it was time to bring the art, culture and style that their customers love about the brand, to the fore.
SHE TOO IS G-SHOCK
Men are not the only ones who wear “tough” well. With the rise of the women’s line Baby-G and S-Series, what better way to showcase the marriage of strength and style of the latest wave of G-Shock than on the stylish modern women who they’re inspired by and made for.
Not just a website - this refresh is the living, breathing expression of the brand. We armed G-Shock with a system that not only streamlines product and sales, but that’s driven by the beautiful curation and display of fresh content that continuously breathes life into the brand.
G-Shock isn’t just a timepiece, an accessory... it is a cult fashion and art movement that has made its way to the runways of the world and inspired brilliant collaborations with renowned artists of all mediums. We were happy to help them show rather than tell this story in a way that’s as innovative and colorful as their products.
G-Shock’s products needed to be shown, shared and sold easily and beautifully anywhere... especially in your hand. Our design elegantly brought a big world to small screens.
The responsive layout makes the site an incredibly useful in-store shopping tool on tablet displays for customers and reps.
Beyond the unquantifiable success of exceeded client expectations and a delighted customer base, here are a few numbers.