Energize the night
HARD had a truly innovative product on their hands - an all-natural energy drink designed to be enhanced mixers with premium spirits. They needed a website and a fresh new take on their brand that was as modern and vibrant as the people and parties it drove.
A HARD BRAND
Starting with the logo, we began to craft a new look for the brand that was delicious to see, tempting to hold and made you crave it on sight... from across any dancefloor.
The hard sell
We designed the new can to appeal to bars, party-goers and casual drinkers alike. When posed with the visceral imagery and bold design of the site, we had carved our niche in the increasingly competitive energy drink market.